As e-commerce continues to grow, Shopify brands are constantly seeking new ways to reach their customers and stand out from the competition. One proven strategy for boosting sales and customer retention is SMS and email marketing. In this article, we’ll discuss 10 best practices for using SMS and email marketing to drive revenue and customer loyalty. We’ll also introduce Plexins, a powerful marketing automation tool that can help Shopify brands implement these best practices.
Introduction to Plexins
Plexins is a marketing automation tool designed to help Shopify brands automate and optimize their SMS and email marketing campaigns. It offers a wide range of features and integrations that can help brands streamline their marketing efforts and deliver targeted, personalized messages to their customers.
Best Practice 1: Plan and Strategize Your Campaigns
Set Clear Objectives
Before launching any SMS or email marketing campaign, it’s important to set clear objectives. These might include increasing sales, driving traffic to your website, or building brand awareness. Once you know what you’re trying to achieve, you can create campaigns that are tailored to your goals.
Identify The Target Audience
To get the most out of your SMS and email marketing campaigns, it’s important to identify and target the right audience. This might involve segmenting your subscriber lists based on factors like location, buying habits, or product preferences.
Create A Campaign Plan And Schedule
To ensure that your SMS and email marketing campaigns are consistent and effective, it’s important to create a campaign plan and social media schedule. This should include the frequency of your messages, the types of messages you’ll send, and the timing of your campaigns.
Best Practice 2: Optimize Your Subscriber Lists with Plexins
Building Your List Using Plexins’ Easy-To-Use Tools
One of the key benefits of using it is its easy-to-use subscriber list-building tools. These can help you grow your list quickly and efficiently, ensuring that you have a large and engaged audience to target with your campaigns.
Using Data-Rich Segmentation To Target Subscribers Effectively
With Plexins, you can also use data-rich segmentation to target your subscribers effectively. This means creating segments based on factors like buying habits, demographics, and more, and tailoring your messages to those specific groups.
Best Practice 3: Leverage Automated Marketing with Plexins
Automating Marketing Campaigns For Optimal Performance
Automating your campaigns can help you personalize your messaging and increase engagement. With Plexins, you can set up triggers and automate your marketing campaigns to send messages based on customer actions or inactivity. For instance, you can send a welcome message to new subscribers, a cart abandonment message to customers who abandon their carts, or a reminder message to customers who have not made a purchase in a while.
Triggers And Automation Features Offered By Plexins
Plexins offers a variety of automation features, including drip campaigns, autoresponders, and event-based triggers. With these tools, you can create highly targeted campaigns that are tailored to your subscribers’ behaviour, preferences, and purchase history. The drag-and-drop editor makes it easy to build campaigns that are both visually appealing and highly effective.
Best Practice 4: Use SMS-to-Join Keywords for Greater Reach
Creating Unlimited Sms-To-Join Keywords With Plexins
SMS-to-join keywords are a powerful tool that can help you increase your subscriber base and reach more customers. You can also create unlimited SMS-to-join keywords that customers can text to opt-in to your list. These keywords can be used in a variety of channels, including social media, email, and print ads.
Using Keywords To Track Opt-Ins And Revenue Generated From Different Channels
By using SMS-to-join keywords, you can track opt-ins and revenue generated from different channels, allowing you to identify which channels are the most effective at driving new subscribers and sales. You can also promote your SMS-to-join keywords across all channels to maximize your reach and grow your subscriber base.
Best Practice 5: Personalize Your Marketing Strategy with Segmentation
Using Data-Rich Segmentation To Create A Personalized Marketing Strategy
Personalization is key to effective SMS and email marketing. By using data-rich segmentation, you can create a personalized marketing strategy that targets subscribers based on their product preferences and shopping behaviour. With Plexins, you can segment your subscribers based on a variety of criteria, including purchase history, website activity, location, and more.
Maximizing ROI With Targeted Audience Segments
By targeting subscribers with relevant messages, you can maximize your ROI and increase engagement. For instance, you can send a special offer to customers who have abandoned their carts, or a new product announcement to customers who have previously purchased similar products.
Best Practice 6: Create Engaging and Professional Email Campaigns with Plexins
Creating Beautiful, Personalized Email Campaigns With Plexins
Email marketing is another powerful tool for engaging your customers and driving sales. With Plexins, you can create beautiful, personalized email campaigns that are both visually appealing and highly effective. It offers a drag-and-drop editor that makes it easy to create engaging email campaigns without any coding skills.
Easy-To-Use Email Marketing Features Offered By Plexins
It also offers a variety of email marketing features, including A/B testing, segmentation, and automation. These features can help you optimize your email campaigns for maximum impact, boosting open rates and conversions.
Best Practice 7: Incorporate Shortcodes for Maximum Impact
Benefits Of Shortcodes For Shopify SMS Marketing
Shortcodes are a simple yet powerful tool that can help to significantly improve the reach and effectiveness of your SMS marketing campaigns. These are essentially shortened phone numbers, often used for receiving opt-ins or information requests. When used in marketing campaigns, they allow customers to quickly and easily opt in or access information by texting a keyword to the shortcode.
With Plexins, you can create and manage unlimited shortcodes, and use them to track opt-ins and revenue generated from different channels.
Use Cases For Shortcodes In Sms Marketing
There are many different use cases for shortcodes in SMS marketing. One popular approach is to use them to offer exclusive deals or promotions to customers who opt in. For example, a Shopify brand might use a shortcode to offer a 10% discount to customers who text a specific keyword. Other use cases might include delivering order updates or shipping information via text message or even conducting customer surveys to gather valuable feedback.
Managing Customer Data And Sending Personalized Sms Campaigns With Dynamic Content
Shortcodes can also help you to manage customer data and send personalized SMS campaigns with dynamic content. For example, you might use a shortcode to ask customers for their product preferences, and then use that information to send targeted product recommendations or promotions. Alternatively, you might use a shortcode to collect customer feedback, and then use that feedback to improve your products and customer service.
Best Practice 8: Import Contacts for Personalized Messaging
Importing Contact Lists With Plexins
Importing contact lists is an essential step in creating effective SMS and email marketing campaigns. With Plexins, you can easily import your existing customer lists, and add fields like email, name, and notes for personalized messages. This allows you to create targeted campaigns that are tailored to the specific needs and preferences of each individual customer.
Adding Fields Like Email, Name, And Notes For Personalized Messages
When importing contact lists with Plexins, it’s important to take advantage of the various fields that are available. This might include adding fields like email, name, and notes for personalized messages. With this information, you can create more targeted and effective campaigns that speak directly to each individual customer.
Using Imported Contact Lists To Create Targeted Campaigns
Once you’ve imported your contact lists, you can use the information you’ve gathered to create targeted campaigns that are designed to drive engagement and sales. For example, you might use customer data to send targeted promotions or product recommendations or to deliver personalized messages that reflect each customer’s unique interests and preferences.
Best Practice 9: Use Link Tracking for Data-Driven Insights
Exploring The Benefits Of Link Tracking In Sms And Email Marketing
Link tracking is a powerful tool that can help you to gain valuable data-driven insights into the performance of your SMS and email marketing campaigns. With link tracking, you can track who clicks on links, and use that information to adjust your messages and improve your overall campaign performance.
Tracking Who Clicks On Links And Adjusting Messages Accordingly
When using link tracking in your SMS and email marketing campaigns, it’s important to track who clicks on links and to use that information to adjust your messages accordingly. For example, you might use link tracking to determine which products or promotions are generating the most interest, and then adjust your messaging and targeting accordingly.
Improving Roi With Data-Driven Insights
By tracking link clicks and other engagement metrics, you can gain valuable insights into the effectiveness of your SMS and email marketing campaigns. Use this data to make informed decisions about how to adjust your messaging to better resonate with your audience and drive even more revenue.
Best Practice 10: Ensure Compliance and Regulatory Requirements
Compliance And Regulatory Requirements For Sms Marketing
It’s important for Shopify brands to ensure that their SMS and email marketing campaigns are compliant with legal and regulatory requirements. These include the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act, which mandate certain requirements for SMS and email marketing in the United States.
Ensuring Compliance With The Help Of Plexins
Plexins helps ensure that your SMS and email marketing campaigns are compliant with legal and regulatory requirements. The platform provides tools and features that help you obtain and manage the necessary consents and opt-ins from subscribers, as well as follow best practices for SMS and email marketing.
Maintaining Ethical And Responsible Sms And Email Marketing Practices
Beyond simply meeting legal and regulatory requirements, it’s important for Shopify brands to maintain ethical and responsible SMS and email marketing practices. This means providing value to your subscribers, being transparent about your messaging and intent, and respecting subscribers’ preferences and privacy.
SMS and email marketing are essential for Shopify brands looking to drive revenue, build customer loyalty, and grow their business. With the right tools and best practices, you can create effective campaigns that deliver real results.
Plexins provides Shopify brands with the tools and features they need to create effective SMS and email marketing campaigns that drive revenue and boost customer retention. From subscriber list management to automated marketing, Plexins offers a comprehensive suite of solutions for your marketing needs. So why not sign up for Plexins today and take your SMS and email marketing campaigns to the next level?