Learning how to build a tattoo shop website can be a challenge at first, but with these solid tattoo website tips, you’ll enjoy more than just better business—you’ll have a streamlined system for booking new clients and displaying your best work.
Let’s get real. It’s 2022, and every modern tattoo shop worth mentioning has a high-tech toolkit that’s as advanced as their tattooing skills.
These tips will teach you the must-haves for your tattoo shop’s site—and how to make it happen.
1. Give Each Artist a Dedicated Page
Your tattoo artists are as important as your brand. Many new and returning tattoo clients seek out specific artists for their skills and style, so giving each artist in your shop a dedicated page is an essential website decision.
2. Show Off a Strong Gallery of Your Best Work
In addition to displaying your tattoo artist’s work on dedicated pages for them, you should also showcase your best work, including fresh, healed, and aged tattoos (especially if you work with fine lines or color).
Be sure to include high-quality images on a variety of skin tones to show that your tattoos look great on all complexions.
3. Showcase Videos of Your Team Tattooing
Although images are more telling than videos, moving pictures are much more engaging. Including videos of artists tattooing their work in your shop will keep clients on your website longer—and it can play a role in getting them to book an appointment.
4. Provide Built-In Calendar Scheduling
Sure, you could make a great-looking website and direct clients to call your shop on the phone. But we’re not living in the stone age.
Built-in online calendar scheduling is a must-have in your high-tech toolkit. Not only does it streamline your booking process—it also makes you look more professional.
5. Utilize Online Pre-Payments
Scheduling isn’t the only thing you can do online. When clients book their appointment, you can have them pre-pay online before they come into the shop.
Deposits and pre-payment save you both time, and it ensures that you only receive serious inquiries. No one likes their time wasted.
6. Be Transparent About Your Booking Process
Every tattoo artist has a unique booking process, and that can get confusing for clients. Make sure you let your clients know what to expect, including:
- which booking platform you prefer to use
- when open booking periods are, if you have them
- how long the typical waitlist is
- which forms must be completed and how to submit them
- how soon clients can expect to hear from you after booking
- cancellation and deposit policies
Informing clients through your website is a great way to save time. When they have questions, you can point them there, and if they’ve seen the information, they’re less likely to come asking questions.
7. Share Client Testimonials and Reviews
Reviews play a major role in what consumers choose to buy, and tattoos are no exception. Your potential clients want to know what your past clients thought of both your work and your service. Highlight reviews and testimonials that speak to the quality of both your work and your character.
Final Thoughts: Build A Hassle-Free Tattoo Website
Creating a tattoo website from scratch is a daunting task—but there’s good news. You don’t have to. TatSites provides website building services and templates crafted especially for tattoo artists and shop owners.
TatSites expert team understands the tattoo industry, and they’re offering a limited-time giveaway, which could earn you a free 10-page tattoo website valued at $1,800.