With explainer videos, you’ll be able to create a high-quality video to help your viewers get the information they need in order to understand your product. With its focus on explanation, an explainer video can also act as marketing for your product or service.
Explainer Video Basics
Explainer video marketing is a video that explains a product or service and is targeted to help the consumer understand their purchase more. In today’s competitive world, explainer videos are becoming more popular because they can be used to educate the consumer and make them feel more confident about buying from a specific seller.
Who is the target market of explainer videos?
Most marketers know that explainer videos can help cut down on costly e-marketing. However, not many know who their target market is and what they should be explaining. Is there a specific group of people you are trying to attract? Or do you just want your videos to gain the interest of one particular demographic? It is crucial to know who your target market of explainer videos is because you can only custom fit the content of your teaching in this way which will ensure you provide valuable information and avoid wasting shares. Remember that people are more likely to share videos with similar content if they are targeting a similar audience.
Marketing to intangibles
Explainer video marketing is a fully cost-effective medium that allows you to reach people globally. If your company has a product or service that it would like to be better known, an explanation video could help raise its awareness and provide more customers. Explainer video marketing is nothing new, but it is still rare to have a business utilize this marketing strategy. An explainer video introduces a brand, product or service to consumers in a short, fun way. It makes consumers more engaged with the company and exposes them to new things that they usually wouldn’t be interested in otherwise.
Content creation and distribution
Explainer videos are often called explainer videos. These videos serve an educational purpose. They help people know a certain concept, job or product easier. They can be produced in any format like video and audio. Explainer video content creation is done by the creator and is spread on social media on monetized channels. Explainer videos are a powerful, engaging way to extend knowledge in marketing and explain complex subjects like machine learning, memory systems, or financial forecasting. The challenge many people can run into is knowing where to start when it comes to creating explainer videos. This blog post provides a brief introduction to the how and why of how video marketing works so you can get started today.
Takeaways
Every brand should have a brief video about their product or service because it’s the best way to create and promote engagement with customers. Explainer videos can be used for sponsored content, B2B companies, social media campaigns, TV commercials and more. Typically, 60 seconds or less is the standard length for a video. In this article, we break down what an explainer video is, how they are different from other types of marketing videos, and how they are created.
