Hiring the right talent and providing them with an organized and rigid training and development program before they step into the production floor is vital. But in order to address the business continuity plan, existing employees should also undergo those two programs regularly.
However, text and pictures in PowerPoint alone can lessen the chance of retaining the information. With the advancement of technology, incorporating videos in any business training is found to be more effective without having to spend more every time this activity is commenced.
Having that reason, more and more companies and organizations especially in a thriving country like Singapore are utilizing this kind of resource. Now, let’s dig more into the benefits of creating videos for training and development and how to do it.
Why is Using Video Effective?
High Retention
Studies show that average workers will have forgotten 65% of the material covered 7 days after the training and, unfortunately, it increases to 90% after 6 months. Such materials are text files, documents, and online articles.
But when videos are added, retention goes up to 65%. Visual presentations improve your audience’s ability to remember the lectures longer.
Cost-Effective
Getting a trainer can be costly and time-consuming. You will have to spend time looking for a credible trainer and pay that person to train your employees. Unlike creating a video which you only have to pay one time for its source. Thus, it allows you to save money and resources.
Flexible
Videos are flexible enough to cater to various learners who can learn through watching and/or by listening. One way to maximize the learning aptitude of the employee is by applying diverse styles in the videos in order to convey its message in a clear but compelling manner. It can be animated, live recording, musical, narrative, humorous, etc.
Not only do videos are intended for newly hired as a way of presenting the company but also for several purposes. Let’s say, in a Ceramic Car Coating Singapore Business with different departments that require customized training. With videos, trainers and managers can leverage time and effort in conducting Sales Training, How-To’s in Tinting, Coating, and Repairing, etc. It allows them to tailor-fit programs without fuss.
Accessible
Gathering all employees for training, especially of a large number, can be challenging. Not everyone can attend. So, to assure that everyone can cope up with the session, a video can be presented.
Employees don’t have to travel to far locations just to attend the training. If the employee is in Singapore and the training is in another country, the travel expenses are high. However, if you still want your staff to relocate, for example, to New York, you can look for corporate housing in NYC or in any other part of the world.
The most feasible thing is simply booking a training room rental and letting them watch the video. For those who can’t make it as scheduled, they can attend the next batch or they can simply watch it at the comfort of their desks as videos can be accessed anytime and anywhere.
Engaging
Reading hand-outs and web articles can be pretty boring. According to Forrester Research, workers are 75% more likely to watch video than read printed media.
To get the attention and interests of the employees, the training material should be engaging like in the form of a video.
Boost Productivity
Pulling out all employees at the same time can lessen the productivity rate for the day. For instance, in the Immigration Center. Instead of assisting clients with their Singapore PR Application, PR consultants’ tasks will go unattended.
Therefore, using video in training and development means no time is wasted.
How to make a training video?
The equipment needed, basically, are a camera (a phone camera will do), microphone or lapel, and video editing software. Don’t compromise the audio quality, invest when needed. Poor audio is more distracting than poor visuals.
Creating a video needs not be fancy. When demonstrating a product, focus the camera on the product. When giving lectures, focus the camera on the lecturer. Add practical scenarios that employees can relate to. That will most likely get their attention.
There are plenty of free tools for editing. Choose the one that is easy to use with features and functions suited to the desired outcome. Script and storyboard your ideas then add motion graphics and music.
Conclusion
Using videos can help employees retain the information more effectively. It’s also economical, flexible, accessible, engaging, and productive. Creating videos can be made simple but impactful by deciding what to focus on.
