Enhance your online presence with dental office SEO. Nowadays, most dental practices maintain a website and social media account, however, few office managers know how to optimize a web page so that it ranks onto the first page of Google. Discover how we perform search engine optimization (SEO) services below.
Dental Office SEO Explained
When creating content for your dental practice’s website, you should build it around well-researched keywords. The most powerful keywords allow Google to quickly find your new web page, discern the main topic, and index the content accordingly.
Keyword research often proves laborious, requiring several hours of sifting through data, analyzing competitor websites, and selecting the keywords that give you the best chance at success. If you get it wrong, you will end up spending a considerable amount of time and money on a website that delivers subpar results.
Positioning your website in front of potential customers merely represents the first step in gaining new clients through dental office SEO. One you have your audience’s attention, you must maintain it while motivating them to take action and schedule an appointment. Even the best keyword research goes to waste if your web content generates distrust.
You need compelling content that excites your readers and builds up to a call to action. Demonstrate your expertise with authoritative explanations, fascinating case studies, and helpful tips. Embed eye-catching photos and high-resolution videos to enrich your website experience. Then, make it easy for potential clients to call, message, or book a timeslot once they finish reading your web page.
Increase the visibility of your dental practice website by launching a link building campaign. Adding links to credible resources will help web crawlers find your website more quickly and move up the ranks on Google search engine result pages (SERPs). Make sure you check your links a few times a year. Broken links can result in a lower ranking on Google.
Another strategy involves cooperation from the companies you link to on your website. If you can trade backlinks with each other, the mutual arrangement can bolster the rankings of both websites. In some cases, you may need to offer something over and above a 1-for-1 link swap, like discounts on teeth whitening or a free teeth cleaning.
Other Dental SEO Factors
Seasoned SEO professionals understand that dozens of factors determine whether a web page reaches the first page of Google for a given keyword or remains buried underneath most of its competitors’ websites. Some of the most crucial dental practice SEO factors include:
- Security and accessibility
- Page loading speed
- Mobile device capability
- Domain authority
- Meta description
- Image alt-text
- Internal links
- URL structure
Now that you know some of the basics of dental clinic SEO, you can explore some of the techniques we discussed a little further on your own time. Everything on your dental office website can be optimized, including the text, images, and videos. That’s why most dentists hire a trusted SEO company to optimize their websites so they can stick to their core competencies.