Because excellent information is readily available through digital channels, it is significantly easier for buyers to obtain information independently, limiting sellers’ access and the opportunity to influence customer decisions.
According to Gartner’s research, B2B buyers spend only 17% of their time meeting with potential suppliers to evaluate a purchase. When buyers compare various providers, the amount of time spent with each sales representative may be as low as 5% or 6%.
Whether you’ve had your online business for a while or are just getting started with e-commerce, you won’t succeed until you re-attract customers to your portal. But, of course, that sounds easier said than done – attracting users to an online company may be time-consuming and challenging.
Here are some tried-and-true effective ways to get prospective buyers to visit your portal once again!
Tips To Get Prospective Buyers Revisit Your Portal
Using messaging apps for broadcasting limited-edition deals
With messaging and social networking applications growing in popularity among individuals of all ages, you may use them to promote your deals across your network, but only if you do so carefully and without spamming anyone.
Use messaging apps like WhatsApp, Telegram, Instagram, and Facebook to communicate with your customers. You may use Canva to make eye-catching visuals that you can share on your social media platforms. This approach, no doubt, is an effective way to get prospective buyers to revisit your portal.
Make cold calls to your network.
Solicit referrals from cold leads and those who have already invested in your company. Don’t be upfront with them; instead, have a friendly chat with them.
You can talk about the current market and potential developments with them and tell them that it would be pretty helpful if they could suggest someone interested in real estate investing. This is an excellent time to start building a pipeline of possible leads.
Make updates to your website.
Consumers, as well as B2B buyers alike, use the online search for discovering new firms. That implies your website will have to do the legwork for clients to locate you or revisit your portal. Examine your search engine marketing and the SEO tactics and techniques (ensure that your site is mobile-friendly).
Even the style of your website matters. A site with way too many graphics will no doubt take longer to load. This sort of design mess will eventually turn off visitors. You may also hire a website design business and an SEO professional if you don’t have that expertise in-house.
Use of social media
- Post frequently – once a day at least – so that customers don’t forget about you.
- Ask your users questions, respond to their remarks, and strive to keep their interest.
- Use graphics – postings with photos receive 50% more attention than others.
It is a cost-effective and efficient method of re-engaging clients.
A few of the most popular concepts are as follows:
- Send out emails announcing new products.
- Send out emails about sales and promotions.
- Send follow-up emails with similar/recommended products to entice customers to make another purchase.
- Send out emails with discount coupons to the customers who have not visited your portal in a while to entice them to return.
- Send some product-related recommendations or stylizations – this will excite consumers and encourage them to visit your store. Email Campaign Management companies may help you effectively enhance your marketing strategies through emails to get prospective buyers to see your portal more than once.
Make contact with previous consumers
Everything old can be made new again! This ploy includes old consumers who have not bought from you in a long time.
Regularly review your client connections and go out to dormant consumers via email, direct mail, or phone with a unique offer after six months or a year without interaction or transaction. They will be grateful for you have remembered them and are also eager to reclaim them!
In addition, you may also send abandoned cart emails to the visitors who have added products to their cart but didn’t proceed with the purchase. Various abandoned cart email examples are readily available on the internet for your reference.
Create unique property possibilities for your customers
Make a list of property possibilities, projects, and locations you wish to focus on for your clients. You can think about the budget, the area, and the project that might be a suitable fit.
Promotion of your expertise
You may build curiosity and, in addition, create buzz by exhibiting your industry experience. This approach may help you attract new consumers and earn more revenue from even your current client base.
The most important thing is to be inventive and leverage various channels.
Let us know if the mentioned tips and tricks have been fruitful to make your prospective buyers revisit your portal!