You’ve probably heard of call tracking if you manage a call centre or are in charge of marketing campaigns that rely on phone calls. But what is it exactly, and how does it work? These insights will help you choose the software that can drive your sales. So, in this blog post, we’ll explain everything you need to know about how call tracking works.
The Process of Call Tracking
Call tracking is the process of Forwarding calls from one phone number to another while recording metadata about the call. This data can include information like the caller’s location, the time of day the call was made, how long the call lasted, and whether or not the call was answered.
This data is then stored in a database where it can be analysed to help your businesses improve customer service. It can also assist you in optimising marketing campaigns by allowing you to give an accurate insight into your leads. Tracking sales leads is more than easier with this call-tracking process.
You can use call tracking in two ways.
- Inbound call tracking
- Outbound call tracking
Inbound Call Tracking
There are two main types of call tracking; one is Inbound call tracking. It is usually used when a business wants to send calls from an ad campaign to a specific phone number for that campaign. This allows businesses to see which advertising channels are generating the most calls so they can allocate their resources accordingly. The benefits of call tracking for business are enormous.
Track ROI with Inbound Call Tracking Software
Inbound call tracking can help you track the full ROI of your marketing campaigns. By attributing phone calls to specific marketing channels, you can see how much each channel contributes to your bottom line. This information can help you make informed decisions about where to allocate your advertising budget.
Reduce Wasted Advertising Spend
Inbound call tracking can also help you reduce wasted advertising spending. If you’re not getting credit for the phone calls your marketing campaigns are driving, you could be overspending on those channels. Call tracking can help you identify which channels are driving valuable phone calls so you can invest more in those channels and less in others.
Generate Valuable Insights into Your Marketing Campaigns
Inbound call tracking provides valuable insights into which marketing campaigns are driving the most conversions. This information can help you optimise your campaigns for maximum results. With call tracking, you can ensure that your marketing efforts are driving the results you need to grow your business which is why using call tracking software is popular.
Outbound Call Tracking
Outbound call tracking is when businesses track calls that they make to customers or prospects. This type of call tracking can be used to measure the effectiveness of sales calls and track which employees are making the most sales. Here are some benefits of outbound call tracking, which you will definitely love to know.
Increase your Answer Rate
Outbound call tracking can help you increase your answer rate by providing you with data on which numbers are being called, when they are being called, and how often. This information can help you to target your calling efforts more effectively and increase the likelihood that your calls will be answered.
Outbound call tracking can also help you to be more adaptable in your calling efforts. By understanding which numbers are being called, when they are being called, and how often, you can make adjustments to your call times and frequencies to better suit the needs of your target audience. This flexibility can lead to increased success in reaching potential customers.
Analysis of Customer’s Data
Call tracking provides a profound analysis of Caller ID data along with other details like duration of the call, time of day, etc. This helps businesses return missed calls, understand customer behavior & trends, and follow up with prospects & leads without fail.
Call Tracking Softwares
Both call tracking software, whether inbound or outbound, offer the benefits of lead management software because it helps to catch up with high leads by tracing all the emails, chats, and other lead-driven behaviour, which can make your business tap the chances of high-end products purchasing.
Here is some software to help you understand why call tracking is important.
WhatConverts is a call-tracking software that provides detailed information on which marketing campaigns are driving phone calls and sales. It also allows you to track conversions, set goals, and optimise your marketing efforts.
HubSpot Sales Hub
HubSpot Sales Hub is a CRM and sales platform that helps you manage your sales pipeline, grow your revenue, and close more deals. It is the best outbound call-tracking software. It also includes features like lead capture forms, live chat, email tracking, and Deals (sales opportunities).
CallAction is a call-tracking software that can be used to record, track, and analyse phone calls. It is a powerful tool that can be used to improve customer service, sales, and marketing efforts. By recording and analysing phone calls, you can identify problems and opportunities for improvement. Additionally, call tracking can help you measure the effectiveness of your marketing campaigns and track which keywords are generating the most leads.
Call tracking is an essential tool for businesses that rely on phone calls to generate leads and drive sales. By understanding how call tracking works, you can use this powerful tool to improve your customer service, optimise your marketing campaigns, and track your sales leads more effectively.