Videos are now the greatest content marketing tool around. According to multiple studies, 81% of companies use videos in their marketing strategies and 66% of them gain more qualified leads through this tactic. That’s why it’s vital for businesses to keep up with the latest video trends and continue producing their own content.
However, one of the challenges around creating videos is that there isn’t enough time (or money) in the day to write another article or produce another commercial for TV or radio. You want to make sure that your business stays active on social media sites like YouTube, Facebook, Instagram, etc., but you’re already overwhelmed by your company blog, offline marketing efforts, and managing multiple projects.
Luckily, there are easy ways you can repurpose all old video content that takes up hard drive space — without spending more money! But, before that, let’s take a look at the benefits of repurposing videos for your business.
Why Should You Repurpose Old Videos?
This should answer the question why you need to reuse old content rather than make new ones.
More Content for Your Audience
For a busy company, repurposing old videos is a way to never stop creating new content. When you have a library of videos in hand, it’s much easier to post them as blog posts, or Facebook updates — keeping your social media channels active and giving yourself a better chance at gaining a bigger audience.
Easier to Keep Up with the Latest Trends
Whether you’re creating videos about your company’s latest product or sharing tutorials on how to fix something, it’s important to stay up with industry trends. However, staying active on YouTube means having lots of new video content on a regular basis. It can be tough to keep up. That’s why repurposing can help you stay up to date with the latest trends without worrying about spending too much time creating new videos every week.
Repurpose Means Less Cost
As you know, producing great videos is expensive. If you have a library of old event videos either live-action or animation and still valuable to your audience, it makes sense to start repurposing them. Not only does this save money on production costs, but it can save you time as well.
With all these benefits of repurposing your video content, let’s look at how you should reuse old videos to attract new viewers.
5 Tips to Repurpose Old Videos to Increase ROI
Videos often indirectly contribute to the success of a brand. With new videos lining up about the latest products, customers can review your release and consider buying it simply from watching content about it. That’s why creating an exciting yet meaningful video can spark their curiosity, hence urging them to make a purchase.
1. Repurpose How-to/Tutorial Videos
How-to videos are a great way to start repurposing older videos because they can be used in so many ways. For example, you could take an old video from when you first opened up your business and make it into either a podcast or blog post — sharing your struggles during the early days and how to survive the challenge until you get to where you are today. That way, you can make a business tutorial and how to thrive to reach the dream.
Daniel Foley, CMO at Scooter.guide says “To make more sense, you can always reuse old tutorial articles and make them into videos.”
Before video becomes a thing, blog posts have been the first internet information source. Now that the internet is gravitating towards visual content, videos will make great traffic to your business. Spread the new videos, input it on QR codes, share in social channels, etc.
2. Reuse Video Advertisements
Your advertisements are probably the one video with the greatest impact on your brand. From TV commercials to YouTube ads, you can repurpose these videos into podcasts or blog posts. And then share it on your email marketing campaign.
Daniel Foley, Founder of Daniel Foley SEO says “The great thing about using your previous content is that they are not only appreciated by older customers but also encourage new people to follow your steps.”
But, make sure not to copy-paste it entirely as it defeats the purpose of being creative. You should repurpose the concept to make a newer marketing video about your product. This way, it will be more attractive to watch.
3. Repurpose Behind-the-Scene Videos
The behind-the-scenes video is also another great piece of content you can repurpose. The idea of getting closer to your customers by delivering a sneak peek into your daily routine or work culture acts as an advantage in strengthening your relationships with your clients. More importantly, people can’t get enough backstage content as it fills their curiosity about what makes your product so great.
Daniel Foley, SEO Expert at IVA Advice says “Behind-the-scene videos increase the audience’s curiosity and interest, making them more likely to follow you and find new information about your next release.” Take, for example, Apple’s behind the scene videos of developing their latest product. Many customers love the content because they feel as if they’re already part of the team, hence creating a good brand image about the company.
4. Repurpose Unpublished Content
If you have unpublished content, there’s no reason not to use it now. Almost all brands publish videos on a weekly or daily basis. Even if your video didn’t get the views you wanted at the time, you could still repurpose this into other types of videos, such as presentation videos, an infographic. or an ebook.
Infographics are a great way to capture people’s attention because they can quickly absorb the information in a fun and interactive manner. By adding an infographic video, you can share more of what your brand has to offer while also reaching out to different audiences interested in your content.
5. Repurpose Other Types of Content You Have
Lastly, if you keep old content right on top of your shelves, it’s time to bring them up to the limelight. You may think that this content may not fit the audience by the time you made it. But, the time has changed, and so has the culture!
Becky Usanga, the co-founder of HowTosGuru says “People will have a different way of thinking now, and your old content could be the perfect answer to their problems.” For example, If you made a blog post in the 90s about having to quit your job and finding your passion, people who loved that old content could look at it again with a fresh perspective.
Nowadays, there are so many more possibilities by following their dreams — which is why you should repurpose it to fit the world you’re living in at the moment. Remember, the newest information is the old information that you repurposed into something new.
So, here are five ways to repurpose your old content and get maximum ROI. Use these ideas in repurposing your videos, articles, advertisements, behind the scene videos, or other types of content so you can reach out to more people.
Repurposing old videos has many more benefits, including cutting the production cost and effort to create unique content. It will be much easier to tell your story this way, and it gets people hooked into consuming more of what you have to offer.
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