More people than ever before are ditching the traditional 9-5 job in favor of becoming entrepreneurs, sole traders and even owning their own businesses – and what a good time to choose this option! Following the pandemic of 2020, many people are now able to access business loans, business properties, and even staff who may have been unavailable to them in 2019.
Suppose for a moment that you want to open an online business or store, as you simply don’t want the hassle of operating out of a shop. How do you go about making a business from the ground up online? Here are some top tips to follow.
Invest in Internet!
First things first, if you are going to be operating out of an online store, you will need the fastest internet you can afford. This may be a DSL line or fiber internet and it will need to be operating at a consistent speed for you to stay on top of deliveries and orders.
Many people who operate a business online opt for internet providers that can offer them unlimited broadband alongside other business-related perks. So, be sure to shop around for the best deal for you before committing.
You know your product or business better than anyone, so surely you are the best person to design the website? Sadly, this is not the case.
Having a website that turns website visitors into online customers is more complicated than simply having pretty aesthetics. The website will need to follow a set pattern and will need to be laid out in a logical order for SEO purposes, which will be discussed later. For this, you really don’t want to skimp on the quality and should invest in a website designer.
SEO and Marketing
So, you have your webpage set up; now what? Now, you move on to SEO and marketing to get your website noticed, which will be the job of a marketing team.
SEO (search engine optimization) is all about getting your website onto the first page of search engine results. So, it will typically involve a website makeover (to follow a logical order), starting a blog with unique content, perhaps starting a vlog and of course, ensuring that all of your contact information is on the landing page. This will all help to attract the Google bots, which will rank the website higher on the results pages.
Following on from SEO, part of your marketing will need to be based around social media, such as Facebook or Instagram. This will allow you to link your website to an external social media account, which will increase the amount of organic traffic. It will also allow your business to reach a wider demographic of people.
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It is worth noting that your social media account(s) will need to be managed each day to ensure that customers asking questions get responses. Many marketing companies can offer this to you as part of their packages, so you can focus on selling the products or filling the appointments.