Marketing is something you need to get right to succeed in the world of real estate. Realtors employ many ways to market their services and products, and just listed postcards are one of them. Just listed postcards could be the spark you need to get to your customers, but there’s a catch- creating an effective postcard requires having the correct just listed postcard wording.
Why Just Listed Postcard Wording Matters
Think of it this way-the recipient of your postcard has probably received a couple more from different realtors. So, the question is, what sets yours apart? You don’t want your postcard to be folded and thrown away at a glance. Your just listed postcards wording to attract the attention of potential customers and trigger interest in a listed property. Therefore, carefully select words to make the postcard intriguing.
You’re probably looking to create an effective just listed postcard. Here is a wording guideline to help you:
1)Capture Your Audience’s Attention
A just listed postcard is your advertisement, and like all advertisements, you need to have the attention of the target. Your heading should be outstanding and catchy at a glance because, honestly, this might be all the attention a probable client might give to your postcard. So, you need to take advantage of this! While most postcards use generic headlines, this can be boring and monotonous, and therefore, the reader may quickly dismiss it; uniqueness is vital.
Ways to intrigue your readers is to include an offer on the headline and a call to action phrase.
Make an Offer
In a competitive world, people want a value that makes you unique from others in the market. So you want to entice your audiences with irresistible offers but be careful not to overdo it because- when the deal is too good, people might not go for it; so one offer per listing should be enough. Use creativity to present your offers rather than being generic. A good example is to display price cuts and new prices for a property listed.
Make A Call to Action
Your client has seen your post, so what next? A call to action tells the audience what to do after they’ve seen your postcard- this is your chance to point your audience in the direction you deem fit, for instance, your website or a call number.
2) Make Your Profile Clear
If your just listed postcard is interesting enough, potential clients might keep it for consideration or get in touch immediately. You, therefore, want them to know who you are by giving essential information about you or your real estate company. Give your contact details should they want to reach you.
3) State Property Location
The location of the listed property determines whether a particular probable client will call you or not. You don’t want to arouse a potential client’s interest in the property and quickly dim it by not giving a location of the listed property. By stating the location, you can capture the right people because those interested will contact you. Don’t be wordy; just a visible address will do.
Get The Correct Just Listed Postcard Wording!
There’s no doubt that just listed real estate postcards are essential tools for creating brand awareness about you as a realtor and your business. However, the key is to create a first impression through correct wordings to capture the audience’s attention.