Content is vitally important to your business. When it comes to writing your content, not only does the writing need to be top-notch and very well organized but it also needs to have a specific, consistent style that works for your particular business.
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What is style and how do you choose it?
There are several different styles of writing and some are the gold standards in different industries (or types of writing). When it comes to style, the most important thing is consistency. You can choose to present your content in a certain way but if you are all over the place when it comes to how you present that information, it will be distracting to the reader and it may be interpreted as carelessness or lack of attention to detail.
If you choose a particular style, you are choosing to present the information (punctuation is one of those elements that falls under the style’s auspices) in one way or another. The style is part of the mechanics of the writing but if you are consistent with whatever style you choose, the writing will be seamless to the reader.
Don’t lean on style as a writing crutch
Although the writing style is very important, you still need to have substance to the writing itself. In other words, your writing really needs to be solid and the concepts that you are writing about need to be able to stand on their own. As always, your writing needs to be clear, concise, relevant, and substantive. As far as relevancy is concerned, you need to write with your target audience’s wants and needs in mind.
Eliminate what doesn’t work and what is not necessary
There are several types of words that you can safely eliminate from your content. Some of those are: sort of, kind of, a lot, a little, really, actually, basically, and rather. There are many other words like those that you will want to avoid as well. You want your writing to be as pure as possible and you want the concepts that you are sharing to be as memorable and as powerful as possible. You will need to carefully scrutinize your content and try to determine which words can be eliminated. If you do it properly, the content that will remain will be much stronger than what you had previously.
Avoid being ordinary or cliche
You should try to avoid using the same words that everyone else is using in their writing. If you are a good writer, that means that you are creative. If you are creative, you are fully capable of coming up with all sorts of interesting ways to express your ideas. The last thing that your readers want is to read the same content over and over again from several different writers. One of the things that you should also avoid is starting several sentences with the same word, over and over again. It is just not a good idea and other people will grow tired of it quickly. Another important thing to do is to identify the principles of your writing style so that you can repeat these principles every time you sit down to write. Your style is part of your writing voice. Your writing style says a lot about you and if you take the time and make the effort to do it right, your readers will react positively to you.
Conclusion
Choosing a definitive style for your content is important and it gives your readers a positive experience when they read what you are sharing. Your goal is not only to get your readers to read that one piece of content but you want them to be excited about reading whatever you choose to share over time. A proper business writing style will give others a positive impression of who you are and what you represent. In many respects, your style is your signature. You may choose the same style as other writers but you still put your own twist on it and make it uniquely yours.
