Packaging introduces the product to the customer. The better the first impression, the higher the chances customers make a purchase. Currently, the cannabis market is overloaded with pre-roll brands, offering various options to consumers.
Consumers can skim through this overwhelming range of brands in the blink of an eye. Therefore, it is critical to make a powerful presence in marketing. Indeed, there is no room to make a mistake, or else you won’t be able to gain customers’ interest and will lose the sale.
Here we have enlisted a few biggest mistakes pre-roll brands make when creating and ordering product packaging. We advise you to avoid making these mistakes, and you will surely experience a boost in the business.
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Ignoring the Packaging Till Last Minute
Most brands that find it challenging to allure customers ignore the significance of packaging and leave it till the last minute. Making product packaging an essential part of your primary business plan is crucial
Leaving the designing and ordering of the product packaging till finalizing the product launch will leave you little to no time to get things done correctly. It is almost undoable to create a successful pre-roll packaging in haste. Therefore, we advise you to invest proper time, team, money, and effort to create the best custom pre-roll packaging.
Not Doing Enough Research While Designing the Packaging
Comprehensive market research is essential for the creation of fruitful product packaging. You must go through what’s in and what’s out, what your target audience’s interests are, and what is your competitors’ approach.
Collect all this data, take time for its proper analysis and then deduce the results. Design and order your product packaging based on these results, and we assure you of a commendable surge in product sales.
Incorrect Product Information
Modern consumers like to know the product’s ingredients, source and percentage, and potential and side effects. Also, the consumers check whether the information displayed on the label is correct. In the case of pre-rolls, if the consumers are not experiencing the said results, they will hold the brand accountable and leave negative feedback.
These negative customer feedback and complaints can tarnish your brand value, and you may also lose the existing customers instead of gaining them. The same goes for the source of ingredients and their percentage usage in the product.
For instance, if your pre-rolls contain more twigs and leafy material than the cannabis flower, it is best not to advertise otherwise. It is advisable to print the correct product information on the packaging.
Using-Low Quality Material
The quality of the packaging material is essential for various reasons, and the use of low-quality material can cause you a fortune. The primary purpose of the product packaging is to guard it against accidental damages during the shipment.
Suppose you have used low-quality material; then it won’t be able to protect the pre-rolls, and the customers will receive the damaged product. Secondly, the low-quality material cannot contain the signature smell of the cannabis flower, which is mainly a downer for people who wants to keep the pre-roll usage discreet.
Most importantly, the low-quality material displays the brand’s disinterest in giving high-quality products to customers. The low-quality packaging will devalue your product. So, it is preferable to use premium and sturdy packaging material.
Ordering the Wrong Size
It will surely look unprofessional and untidy if you produce mini-pre-rolls and order pre-roll packaging for the king-sized pre-rolls. We advise you to double-check your packaging order and confirm the size measurements before finalizing the order.
Also, if your brand produces differently sized pre-rolls, it is advisable to give each size proper packaging and mention the size in bold. You can also showcase the difference in size by using different color themes for each size.
Booking Large Orders in a Single Go
The rules and regulations concerning the use of cannabis products frequently change. Therefore, it is a terrible mistake to order a large chunk of pre-roll packaging in one go. Also, getting customers’ feedback on the packaging is preferable before keeping it permanently.
Using Dull and Boring Colors and Patterns
Custom pre-roll packaging is the face of your product, and you don’t wish to look plain and boring. Indeed, using simple and colorless pre-roll packaging is one of the most common mistakes. Instead, use colorful and exciting prints and patterns on the packaging that are also unique and distinctive.
You may find an exceptional variety of prints and designs readily available at the pre-roll packaging company. Using the pre-designed patterns is feasible; otherwise, you can also custom-design your patterns. The crucial thing to remember is that the pattern must relate to your brand’s personality.
Customers are more interested in brands that do not shy away from reflecting their stories. A little introduction to the brand through the specific color schemes or characteristic patterns helps the customers correlate with the brand. Also, the unique patterns make your product memorable and engraved in the consumer’s mind.
In Conclusion: Boost Pre-roll Business by Avoiding These Mistakes
You cannot afford to make any mistake in the overwhelmingly saturated cannabis market. It is critical to bring out your A-game in every aspect of your business. Every process step must pass through seamlessly, from product research and development to packaging and shipment. Generally, brands that struggle in product marketing and advertising ignore the significance of the product’s packaging.
Excellently created product packaging is an effective approach to enticing customers to use your product. Traditional and plain pre-roll packaging is not feasible in the current scenario. People want to see exclusively made, personalized products that reflect the brand’s approach toward quality and creativity.
Simultaneously, the packaging quality must be top-notch and free from any mistakes. We assure you that avoiding these common pre-roll packaging mistakes will earn you handsome business revenue.
